Narrative & Messaging Sprint

Your story, launched in six weeks.

For a launch, a raise, a repositioning, or a new category. We define how your company and product show up in the market and equip you with one agreed story to go to market with.

What this is

One story for your team, go-to-market, and leadership communications.

The six-week Narrative & Messaging Sprint is built for startup and growth-stage technology companies preparing for a major milestone. We listen to key stakeholders, examine available evidence and research, challenge assumptions and make recommendations, and we align leadership. We take an outside perspective to your inside know-how and apply a craftsman’s care throughout.

Human-made and evidence-grounded. AI-ready. Every word of your narrative and messaging is written by us. At the end of the sprint, your team (and your AI tools) can use the package with confidence.

4+2

Four weeks to clarity. Two weeks to execution.

  1. 01–02

    Weeks 1–2 · Sprint kickoff

    Research and interviews, evidence review, and initial narrative development.

  2. 03

    Week 3 · Narrative workshop

    Present proposed narrative and messaging to leadership, gather feedback, challenge assumptions, and align on a final direction.

  3. 04

    Week 4 · Sprint concludes

    Finalize and deliver the Narrative & Messaging Guide.

  4. 05–06

    Weeks 5–6 · Essential assets

    Produce the agreed-upon assets and deliver the AI context kit.

The schedule assumes timely access to stakeholders, existing research and customer materials, and consolidated feedback at agreed review points.

What you leave with

A complete narrative and messaging stack.

01 · Narrative & Messaging Guide
Your positioning, narrative, messaging, and evidence, a guide written by us and agreed upon by your leadership. Ideal customer and category, the problem and what’s at stake, the market shift, your named approach, solution naming and core message, value pillars, and differentiators, all with key claims connected to sources.
02 · The story in action
One or two customer-facing assets for your milestone. This could look like homepage copy, a sales enablement asset, a launch blog, or a sales deck. We consider options together at kickoff and scope the work to the delivery date.
03 · AI context kit
The Guide and supporting evidence packaged as structured markdown and context folders, so your team and AI tools can generate, adapt, and evaluate content that stays on story.

Investment

Lay the foundation with the Narrative & Messaging Sprint.

Where most clients start, the Sprint provides a strong foundation for ongoing product marketing, content, or fractional leadership.

Duration

Six weeks (4+2)

Investment

Contact to discuss, scoped on initial discovery

See leadership options

After the sprint

Optional extensions, scoped separately.

  • Rollout and enablement — rollout planning, team presentations, sales enablement, AI tools training, and refinements to the Guide
  • Product marketing — launch positioning and messaging, blogs, product pages, release copy, launch enablement, and competitive materials
  • Outbound and SDR messaging — personalization strategy, email sequences, LinkedIn and call scripts, talk tracks, and objection handling
  • Content — research reports, whitepapers, website copy, articles, presentations, social, and email
  • Executive communications — internal narratives, ghostwritten articles, executive social, analyst and investor communications
  • Evidence — research, customer interviews, testimonials, stories, and case studies
  • Fractional leadership — fractional or interim marketing leadership, from strategy to hands-on execution