Fractional Leadership
Senior marketing leadership, embedded in your team.
Ongoing operating ownership for founder-led B2B SaaS companies that need a VP-level marketer before they are ready for a full-time hire.
Tier 1
Fractional Marketing Leadership
Senior marketing leadership (think: Head of Marketing)
- Commitment
- ~2 days / week of embedded leadership time.
- Scope
- Set priorities, run meetings, manage agencies and freelancers, and keep messaging and pipeline work tied to evidence rather than vanity activity.
- You get
- A defined marketing system, decision quality at the executive table, and an owner who can say what to do next and what to stop.
- Pricing
Tier 2
Embedded VP of Marketing
Senior leadership on tap for most of the workweek.
- Commitment
- ~3 days / week of hands-on operating leadership.
- Scope
- Manage contractors + agency, support budget and reporting, GTM strategy and execution, hands-on operating leadership and outside advisor to in-house ELT.
- You get
- An embedded leader who brings credibility and direction to the marketing function, installing process, and remaining accountable to outcomes.
- Pricing
The operating rhythm
What working together looks like.
Cadence
Weekly operating meetings, async priority tracking, and regular syncs with sales/product leadership so marketing stays attached to revenue reality.
First 90 days
Establish the evidence baseline, lock messaging priorities, install a simple operating system, and ship a focused 90-day plan the CEO can inspect.
- CEO gets a named owner for marketing decisions and tradeoffs
- Agencies and contractors work from a brief and a scoreboard
- Positioning and proof become shared company assets
- You leave each month knowing what moved and what stalled