Evidence Sprint
The Evidence & Positioning Sprint. Four to six weeks to clarity.
A standalone diagnostic that replaces assumptive messaging with a defensible positioning system grounded in customer evidence.
Why this exists
Positioning requires customer evidence before executive workshops.
Many positioning projects start in a conference room and end in consensus fiction. The sprint starts with what buyers say, what sales hears every week, and what you can prove. Then it turns that into messaging the company is allowed to use.
The process
Inputs that force honesty.
- Leadership interviews to surface intended claims and open questions
- Sales call reviews and win/loss signal collection
- Competitor and category analysis through a buyer lens
- Collateral and website audit against actual proof strength
- Gap mapping: what you say vs. what evidence supports
Deliverables
What you leave with.
- Messaging architecture
- A narrative structure covering audience, change, reason to choose you, and the proof that holds the story up.
- Claim / evidence map
- Every important claim mapped to supporting evidence, with gaps called out where the company is overreaching.
- Customer language bank
- Phrases, frustrations, outcomes, and triggers pulled from buyer and customer conversations.
- Buyer-question map
- The questions buyers ask before, during, and after evaluation. Use it to prioritize content and sales enablement.
- 90-day plan
- A focused operating plan for what to ship next across messaging, content, and GTM motion.
Timeline & pricing
Defined scope. Defined investment.
4 to 6 weeks
$9,500 to $12,500
Often the right entry point before a fractional leadership engagement, or a standalone reset when messaging has drifted.